Shoot ‘n Show combines Tom Solo’s talents of shooting and presenting. It is the innovative concept of an interactive portrait shoot on location. Tom shooted at the premium economic leadership event in Switzerland bringing together the most powerful minds in business, politics, science and media from all over the world with top executives from Switzerland.
I have been in the photography business for over 15 years. I did an apprenticeship in manual trade and studied for sometime design. Through my past work as a photography assistant and working in production I have gained a lot of experience as a photographer and was able to get a good start in the photography world.
In the beginning of 2011, the Swiss Economic Forum approached me and said they needed my photography skills. They wanted me to be part of one of the biggest economics event for entrepreneurs in Switzerland. Normally around 1600 people take participation. Swiss Economic Forum asked me to take some images of particular side events. However, the significance of the event encouraged me to approach the organiser with a long-cherished idea. I saw an opportunity to finally introduce a new concept and make the event a whole lot more unique and fun for the participants. I suggested installing a pop-up studio with nice lighting setup’s, which will create a different atmosphere for the movers & shakers.
In 2014 I decided to get professional equipment for my concept called “Shoot ‘n Show” and saw the need to engage with a competent partner for lighting design. Of course Bron occurred to me immediately – a Swiss manufacturer as well. That was a great choice.
Scoro It was the real simplicity of the Scoro power pack that surprised me. It is so simple: everything is arranged on a single, structured surface, so that you immediately have an overview. The setting buttons operate with a pleasant feel. I like the blue light of the control elements and the display – they have a quality appearance. Even in the complex setting menus, I can find my way quickly and adapt all functions without wasting time. A valuable feature is that individual channels can be changed through full f-stops. Switching channels in or out at the touch of a button, and the same for modelling light, whether proportional or fixed – everything is easy. Even after two days’ shooting and hundreds of flashes there were no detectable variations in colour temperature. Pleasantly reliable.
Para Working with Paras leaves nothing to be desired. They are very robust, and I find it practical that, for example, the Para 177 can be folded in half so that it is not so awkward to transport. Setting up was accomplished by my assistant within a few minutes – with other umbrella systems this has been known to take much longer. Focusing the light using the rod in the centre of the screen was accurate and trouble-free. This was important when we only wanted to change the harshness a little. The light characteristic they provide is unique; it seems to naturally follow a body’s curves. Depending on the focus, shadows can still be filled out a little, and you still have good control over the cut-off edges. When working with the Para 88, I was pleasantly surprised by the highly uniform light yield it provided. Overall the Paras provide a very natural light, which helps me to create very realistic portraits of people in which the skin has a very uniform appearance. An enormous advantage for post-production work.
I also had the opportunity to try the Move 1200 L, and it is my opinion that this is the best 1200W mobile power pack on the market. Here too, absolute colour temperature stability!
The interplay between the power packs, flash units and light modifiers was entirely convincing, and in my opinion makes the Bron System the trailblazer in its sector.
broncolor products used:
1 x Move Kit 2
1 x Para 88 and occasionally Para 133
2 x P70 with barn doors
2 x broncolor HMI F400 Kits with reflectors and D adapters